PacSun
Industry: Retail / Lifestyle
GOLDEN STATE OF MIND CAMPAIGN
PacSun launched a new campaign Golden State of Mind that was designed to support the brand position and showcase why PacSun is the premier California lifestyle retailer. Capturing the creativity, diversity and optimism that are an integral part of their brand and naturally embedded within California. They set out to clearly demonstrate how the inspirations we feel and see every day resonate with customers across all 50 states. We created these display banners to support this campaign.
