I help organizations simplify complexity and turn brand and marketing into real growth drivers.

For more than two decades, I’ve worked at the intersection of creativity and business strategy — leading brand transformations, launching new platforms, building high-performing marketing organizations, and partnering with executive teams during moments of growth and change.

Over time, I realized most organizations don’t lack ideas. They lack clarity.

That insight led me to build MNIML — a strategic framework and operating philosophy designed to help founders and leadership teams simplify decisions, align priorities, and move forward with focus. MNIML provides the thinking, structure, and tools to cut through noise and build with intention.

To support execution, I also founded Grimes Studio, a production and creative studio that helps brands bring strategy to life through design, content, and storytelling. Strategy without execution stalls. Execution without strategy wastes energy. Together, they create momentum.

My role sits at the center of that ecosystem — partnering with leadership teams to clarify direction, align teams, and build brands and marketing platforms that drive meaningful growth.

If you’re navigating growth, repositioning your brand, or building what’s next, I’d love to explore how we can work together.