The ask was to boost weekday bar and beer club sales. Taking inspiration from the famous “Hump Day,” we introduced our own midweek concept called “Hop Day.” It served as a midweek respite from the hectic workweek, featuring lunchtime and happy hour specials.

 

But let’s not forget about Thursdays. To enhance curbside pickup traffic and offer fantastic beer club benefits, we established “Brew Thru Thursdays.”